The First Animated, Interactive Movie!  

Choose Your Own Adventure® Series

Debuts on DVD

1st Title, The Abominable Snowman, Features the Voices of

 William H. Macy, Frankie Muniz, Lacey Chabert, Felicity Huffman

1st Title Available July 25, 2006

 BEVERLY HILLS (May 10, 2006) – Lean Forward Media and Goldhil Entertainment announced a multi-title distribution deal today for the Choose Your Own Adventure® interactive DVD franchise, based on the best selling book series of the same name.

The first in a series, The Abominable Snowman features 11 exciting stories in one DVD movie, and the celebrity voices of William H. Macy (Seabiscuit, Fargo), Frankie Muniz (Malcolm in the Middle, Agent Cody Banks), Felicity Huffman (Desperate Housewives, TransAmerica),  Lacey Chabert (Party of Five, Mean Girls), and Daryl Sabara (Spy Kids, Polar Express).  Both William H. Macy and Frankie Muniz are Executive Producers of The Abominable Snowman.

Lean Forward Media’s The Abominable Snowman DVD chronicles the adventure of three daring siblings who travel to the Himalayas to find their missing uncle. Along the way, the children encounter dangerous animals, face natural disasters, and learn a number of well kept secrets. Viewers will use their DVD remote control to guide the success of the mission. 

The DVD streets July 25, 2006. Pre-book date is July 15. MSRP: $19.98.  

The Abominable Snowman was produced by Lean Forward Media founders Michelle Crames and Jeff Norton and will be distributed by Goldhil Entertainment.

As part of the deal, Goldhil Entertainment has committed to production financing for at least two sequels, which Lean Forward Media will produce.    

“This DVD series will appeal to an entire generation of young parents who grew up reading the Choose Your Own Adventure® novels,” says Jeff Norton.  “The book series sold 250 million copies, and we have over 100 books to adapt.”  

“Parents will love the concept of The Abominable Snowman because it helps teach children the value of good decision making and the consequences of their actions,” commented Michelle Crames. “In test, we found kids love the DVD format because it combines the interactivity of gaming with the story-telling of movies.”  

“The Abominable Snowman provides an exciting experience that will appeal to kids of all ages,” says Bill Perrault, Senior Vice President Marketing, Goldhil Entertainment.  “Our retail partners will soon discover that parents will consider the whole series a great value for their kids, and anxiously await each new adventure.” 

Concurrent with the release on July 25, Choose Your Own Adventure®: The Abominable Snowman will be featured on 18 million boxes of Life® cereal, with expected impressions approaching 50 million.

 “High profile titles like these have a built-in audience that we can really tap into,” says Mark Curcio, CEO of Goldhil. “If you take into account the number of impressions and media value of our marketing strategies, we really are approaching campaigns equal to those of many theatrical releases.” Curcio was CEO of Artisan Entertainment, which launched the first mass distribution of Baby Einstein during his tenure.

 Bonus features include: 

  • “In the Shadows of the Himalayas: How People Live in Nepal” a documentary
  • A music video featuring the Choose Your Own Adventure®  theme song
  • A Behind the Scenes look at how the DVD was produced, including cast interviews
  • A collectible “Travel Journal” for kids that lets them learn more about the Himalayan region, including the people and animals there

 Synopsis

Benjamin, Crista and Marco North go on an adventure to the Himalayas to find their Uncle Rudy who has gone missing in his quest to find a mythical Yeti creature.  At every crossroads a decision has to be made.  Will they survive avalanches, keep away from evil poachers, and escape hungry tigers?  With over 11 possible endings, the story is all up to you.

This movie Choose Your Own Adventure®: The Abominable Snowman won a 2006 iParenting Media Award, has been approved by the Dove Foundation for family viewing, and was recently named a “Kids First All Star” by the Coalition for Quality Children’s Media.

Choose Your Own Adventure®:  The Abominable Snowman
Item Code: GH2000
UPC: 7 43452 20002 3

MSRP: $19.98
Run Time: Approx. 80 minutes
Rating: NR  (All Ages)                                                                                     

Media Type: DVD-9

Presented in 5.1 surround sound and enhanced widescreen

About Lean Forward Media

Lean Forward Media (LFM) is a high-growth company dedicated to creating high-quality content that entertains, engages and educates.  LFM owns the home entertainment rights to the Choose Your Own Adventure® book series, one of the best-selling book series of all time.  LFM developed and produced the breakthrough interactive DVD, Choose Your Own Adventure®: The Abominable Snowman, a movie that puts the viewer in control of the story.  The company is producing a series of Choose Your Own Adventure® movies, and will debut The Lost Jewels in 2007 and Mystery of the Maya in 2008. 

LFM was founded in 2003 by Michelle Crames and Jeff Norton.  Both founders are graduates of the Harvard Business School.  In April of 2004, LFM won Venture Bowl, the nation’s largest business plan competition. The company is backed by venture capital from the New York based, early stage venture fund, Carrot Capital.  The company is headquartered in Beverly Hills, Calif., and can be found on the web at www.leanforwardmedia.com.

About Goldhil Entertainment

Goldhil Entertainment produces and distributes high quality programming for the family, educational, and fitness markets. Our prestigious library includes the original Little House on the Prairie series, the complete Naturaljourneys™ fitness catalog as well as numerous educational and entertainment titles. Goldhil provides programming to over 3,000 accounts ranging from Blockbuster, Wal-Mart and Target to specialty retailers and educational institutions.

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PRESS CONTACT:

Maral Kaloustian/Michelle Thomas            

mPRm Public Relations                                         

323-933-3399                                                         

mkaloustian@mprm.com/                                   

mthomas@mprm.com

                                         

Jeff Norton 

Lean Forward Media                                              

310-288-8102  

jnorton@leanforwardmedia.com                                  

 

Chris Donaldson                                                                                   

Goldhil Entertainment

805-764-1535  

cdonaldson@goldhil.com

 

 

CHOOSE YOUR OWN ADVENTURE® is a registered trademark of ChooseCo LLC 

TORCH & COMPASS® is a registered trademark of Lean Forward Media LLC 

©2005 Lean Forward Media LLC

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